The studio abandoned those plans after theaters threatened to boycott the movie. Universal in 2011 announced an experiment with an early launch of the comedy “Tower Heist“ to Comcast cable subscribers in two markets, Atlanta and Portland, Ore., for $59.99 via video-on-demand. Studios including Universal and 20th Century Fox have long wanted to experiment with early home releases, but talk of radical change simmered down after Disney (the biggest proponent of the theatrical model) bought Fox. Theaters rebelled against that practice, saying it would destroy their business model. The Universal tactic mirrors a controversial strategy known as premium video-on-demand that had been tested years ago as consumers have clamored to see movies at home sooner. Universal’s VOD move, however, is more dramatic than Disney’s “Frozen 2” announcement because the animated sequel had already been available for digital purchase. NBCUniversal this year is planning to debut its own streaming service, dubbed Peacock. Disney, in a statement, said it decided to push up the streaming release to provide families with “some fun and joy during this challenging period.” Launched in November, Disney+ has grown to 28.6 million subscribers so far. The decision came after Disney on Sunday made “Frozen 2” available for streaming on its Disney+ service three months earlier than expected. The latter took in a disappointing $5.3 million. When you're feeling hungry, the concession stands are stocked with sweet snacks, hot. You can enjoy the ultimate in comfort stadium seating and high-backed chairs. Lionsgate’s faith-based film “I Still Believe,” Sony Pictures’ Vin Diesel movie “Bloodshot” and Universal Pictures thriller “The Hunt” each underperformed. At Universal Cinemark in Universal CityWalk, you can catch new releases on twenty big screens with state-of-the-art projection and sound systems that put on an incredible show. Receipts for Pixar’s “Onward,” the biggest movie at the box office currently, plummeted 73% to $10.5 million in its second weekend, an especially steep drop for a Disney family film.Īll three major new releases disappointed at the box office, with less than $10 million each. Revenues fell 45% from the previous weekend. and Canada were $55.3 million for all films from Friday through Sunday, marking the weakest box office weekend in more than 20 years. Theaters have already been closed in countries hit hardest by the virus, including Italy and France. Los Angeles Mayor Eric Garcetti and New York Mayor Bill de Blasio have ordered cinemas to close in order to slow the spread of COVID-19. The coronavirus pandemic has led to the shutdown of theaters and forced studios to reconsider their strategy for distributing movies.
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